Yup, not other things, just simple plain truth. The tips are:

1. I’m not here to tell you about your business.

2. the internet the way it REALLY is- i.e. people talking- as opposed to the way business and the media pretend it is- i.e. people buying. markets are getting smarter—and getting smarter faster than most companies.

3. Nobody cares about you. We’ve got too many choices. In the future, the companies that will win are those that can rise above the clutter. People have gotten too smart. Thanks to the internet, they’re talking to each other.

4. You’ve already done “efficient”.

THESIS:

5. The growth will come, not by yet more increased efficiencies, but by humanification.

6. If corporate blogs work, it’s because they help humanify the company.

7. Blogging is not about reaching a mass audience. Blogging is not about creating yet another sales channel. Blogging is about allowing “The Smarter Conversation” to happen.

8. Having a “Smarter Conversation” is not an intellectual decision. It’s a moral decision.

9. Just because the conversation started out smart, doesn’t mean it stayed that way. This is hardest part of blogging: keeping the mojo going.

WRAP-UP:

10. A fairly comprehensive list of corporate blogs can be found here on Wikipedia. Learn from them.

11. Blogs are very culturally disruptive- more so than people realize. So the question you have to ask yourself is, what part of your business are you trying to disrupt? Because you have to be ready for it.

12. “Conversation” is just a metaphor. Then again, no it’s not.

13. Here are some links to give you some food for thought (go and read please..)

14. Remember, our internal drives were hardwired into us long before money was invented. So we’re not doing it just for the money. We’re really doing it to find meaning. Just my opinion.

15. Thoughts from my day job: “What’s driving innovation and sales on our end is not a technological issue, it’s a cultural issue. Get the right culture going, and the tech looks after itself.”

16. I will leave you with the words of NYU Professor, Clay Shirky: “So forget about blogs and bloggers and blogging and focus on this- the cost and difficulty of publishing absolutely anything, by anyone, into a global medium, just got a whole lot lower. And the effects of that increased pool of potential producers is going to be vast.”

And it is obvious that i read this somewhere else: read more .

kalau rasa2 nak buat blog yg berjaya, click there and learn something. Maybe you`ll learn more than you expected. I have.!